(sessions cover both the cruise and rivercruise markets)
Simultaneous German translation available
Presenters:
Andy Harmer, Director of Business Development, Association of Cruise Experts (ACE)
Peter Ehrmann, Owner, Kreuzfahrtwissen PE
- Introduction to the cruise industry
- Cruise destinations and globalisation: the forces shaping cruise ship deployment
- Cruise product differentiation and qualifying the customer
- Cruise sales skills
- Marketing the cruise product
- The impact of technology on cruise product distribution
- Group bookings and conventions at sea
This programme is subject to additions and alterations
